The questions that protect you from paying for posts that do not sell. What you should know about any agency before hiring it.
Hiring marketing is a big investment and, at first, every proposal looks alike. These eight questions help you see the difference before you sign, with us or with any other agency.
1. What will you measure, and how often will you show me?
Followers and views are useful, but what matters is what connects to your business: messages, appointments, leads and sales. Ask which metrics they will report and in what format.
2. Who will be in charge of my account?
Ask whether you will talk to the person setting the strategy or only to a go-between. A team that knows your brand makes better decisions.
3. What does the first month look like?
A good agency starts by understanding your business: diagnosis, ideal customer, offer and goals. If the proposal jumps straight to posting, something is missing.
4. Can you show me real work and real clients?
Ask for examples of accounts they manage and, if possible, talk to a client. Testimonials with a name and a business are worth more than any promise.
5. What exactly is included, and what costs extra?
Video production, ads, website, CRM, automations. Be clear about what is inside the plan and what is quoted separately to avoid surprises.
6. Do you work in English and Spanish?
If your customer is bilingual, your marketing has to be too. Ask how they handle both languages and whether they have experience with the Hispanic market.
7. What happens to my accounts and content if we part ways?
Your social accounts, your ads and your material should be yours. Make sure the accounts are in your name from day one.
8. Why should I not work with you?
An honest agency will tell you when it is not the best fit. If everything sounds perfect for you, be wary.
The right agency is not the cheapest or the biggest. It is the one that understands how you make money.
At MenyTips we answer these eight questions on the first call, with no commitment. Our plans start at $2,000 a month and we work with clients in any country.